For my Retail Management class, my partner and I had to develop a creative pop-up shop concept. We developed a brand by the name of Color Theory which is the name of a women's apparel store with an artsy theme. The main idea for the store was to have seven monochromatic sections, having each sections color broadened through its different shades, tints and tones. The products were a range or dresses, skirts, tops, pants, blazers and shoes. The overall concept was to provide women with different items for them to mix and match to make a trendy cohesive outfit.